Hollywoodbets Continues Its Expansion Efforts

Hollywoodbets Continues Its Expansion Efforts

Hollywoodbets is South Africa’s leading online and retail sports betting operator and it has announced the latest move in its expansion efforts. It has expanded its existing long-running partnership with Chalkline. The announcement of this deal was on November 26, with Hollywoodbets set to continue with its expansion across the African, Ireland, and UK markets.


Chalkline has been the company that has been behind the free-to-play Hollywoodbets content over the past three years. Through the updates deal, Hollywoodbets will now be getting access to the BettorGames Chalkline platform.


This will see more free-to-play games becoming part of Hollywoodbets’ offering as well as getting access to different types of real money products. This will help Hollywoodbets to reach a wider audience in both its existing markets, as well as the new territories it is entering into.


The specifics of this updated agreement


There are many different aspects to the BettorGames offering. This includes a great range of different types of games, such as live in-play competitions, pre-game predictors, head-to-head contests, in addition to sports jackpot real money games.


Hollywoodbets will also be starting to utilize the BettorBi analytics offering from Chalkline in order to allow for a lot more personalization options, as well as help improve its acquisition and player retention numbers.


Hollywoodbets betting operations manager Dermot O’Connell welcome this updated deal, talking about how Chalkline’s free-to-play titles have proven to be very effective to date with the Hollywoodbets offering. He believes that this new deal will help to further drive the Hollywoodbets global growth plan that is very ambitious.


Chalkline CEO and co-founder Daniel Kustelski spoke about how Hollywoodbets is currently one of the most iconic gaming brands around and is delighted to take the relationship to another level, bringing real money game sot proceedings. He also spoke about how fun it is to work with the Hollywoodbets team.


Wide-ranging partnerships for Hollywoodbets


One of its major partnership agreements in recent times for Hollywoodbets was singing a deal with the Premier League football team Brentford Football Club in advance of the 2021/2022 season.


The operator has been around since 1999 and has brought. A lot of innovation to the betting sector in Southern Africa. In recent times, it has been focusing on expanding into the UK and Ireland, as well as into other parts of Africa. There are more than 5,000 people working for Hollywoodbets in many capacities, with over 90 retail branches currently in operation. As well as its deal with Brentford FC, Hollywoodbets also has similar partnerships in place with LaLiga, The Sharks, and Comrades Marathon, as well as numerous racetracks in South Africa.